Freelance B2B
Content Marketing
Writer and Strategist

Every prospect comes to you with the same question: will your product or service work for them?

The best way to answer that question and move them closer to a purchase is to show them exactly how you are helping your current customers

That's where I come in.

Over the past 30+ years, I have written thousands of stories for and about B2B companies.

My stories address prospects' natural skepticism by showing them exactly what you offer and exactly how you solve a problem they’re grappling with. My goal is to educate, build trust, and encourage readers to take action—by becoming a subscriber, a lead, or a paying customer.

Of course the most effective way to move prospects closer to buying a complex product or service is to publish ongoing stories.

If you've struggled to maintain a production calendar, I can also help with that. My experience includes managing ongoing editorial projects and never missing deadlines.

My Services

Do you want to better informed prospects and more clients?

Click here to tell me more about your project scope and goals.

My Process

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Strategy.

We work together to define exactly what you want to accomplish.
01
Research.

I get to know your company and your customer. Then together we agree on the type of content we will create, as well as the focus, details, and length needed to support your goals.
02
Interviews.

I conduct in-depth interviews to discover the real value you provide to customers.
03
Writing.

I write the story (or stories) to your specifications and send it to you for review.
04
Revision.

You (and the customer if we're writing about them) review the story. I make the revisions needed to ensure it meets your goals.
05

A Few of My Clients

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Why Stories Matter

Engaging stories create better informed customers. These customers have higher regard for your company, spend more money on your products and services, and require less handholding.

Of course many high-achieving companies lack the time to craft effective stories on a consistent schedule.

I help with that.

Whether it's a customer success story, a newsletter, or a sponsored feature…

I show your prospects why they should do business with you, how you are making lives better for your current customers, and how you will do the same for them.

Together we will:

check Grow your email list
check Increase your web traffic
check Improve your Google rank
check Show how you've helped current customers
check Build trust and confidence in your brand
check Nurture prospects through the marketing funnel

What I Can Do For You

I've spent 30+ years as a business and technical journalist, as well as a content marketer. I know how to do research, and how to present complex information in a clear, compelling manner. Click on the button below to see the types of content I create.

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Case Studies

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Feature Articles

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Newsletters

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Content Management

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Ghostwriting and Content Coaching

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All Services

Praise

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“Charlie Wardell is our Managing Editor of Offsite Builder Magazine. The magazine started as an idea and Charlie made it happen out of nothing. He develops themes, coordinates writers, edits content, and manages the publication deadlines. Charlie's attention to detail and coordination is second to none. He is one of the best editors I have ever had the privilege to work with!”
—Ken Semler, Publisher iMedia LLC
“Charlie has written for our company newsletter for over 10 years. His interview style and research strategy results in professional articles that educate our clients, are easy to understand, and are enjoyable to read. We recently started a second newsletter for a different business venture and Charlie was my first choice.”
—Steven Kendrick, Alair Homes
“Charlie does a great job expressing the value that our team at offers clients. His skill at interviewing creates stories people want to read. He can make difficult subjects understandable while his technical skill provides accurate, professional content.”
—Mark LaLiberte, President, Construction Instruction
Charlie collaborated with me for a year on a monthly column, and his work has been a great investment. Retrotec needs clear, engaging marketing content that accurately conveys the value we offer and Charlie ensures that. Prospects bring up these columns at trade shows and during sales calls, which has opened up some fruitful sales conversations.
—Ben Walker, President, Retrotec
“Charlie’s work has been a great investment. He collaborated with our consulting staff on a monthly column that we published in an industry trade magazine. He was able to translate their expertise into clear, easy-to-understand prose that speaks directly to our target audience and that raises our brand awareness. When we go to sales calls, we find that a lot of prospects have read this content, and already have a good grasp of the value we offer them.”
—Jenny Simon, IBACOS
“Charlie is our "go-to" for large clients who require advanced content creation. He gives careful consideration to strategy and offers his knowledge of the most up-to-date industry trend and issues.”
—Lisa Whelan, Zonda
“Charlie is an independent self-starter who I can count on to complete any project I give him on time, within budget, and without the need for supervision. Our clients are very particular about descriptions of their products and end-use applications, and Charlie has always been willing to ensure that the result meets their needs. We've been very successful placing articles and application stories he has authored.”
—Joel Williams, UV Resources
“Charlie understands how to communicate key points of value to his audience. He worked with our consulting team to take a complex and detailed service offering and developed a clear and concise piece of content that resonates with our clients. In addition to the outstanding and professional results of his work, Charlie is incredibly easy to work with. I highly recommend his work.”
—Clark Ellis, Continuum Advisory Group