A few years ago, I spoke with decision-makers at multi-million-dollar businesses across the US to ask what information would move them closer to trying a new software technology. They all wanted to learn how the software was helping similar businesses. That's the power of a good case study.

A case study tells the story of one of your successful customers. It makes effective use of quotes and highlights the benefits your customers deem most important. 

Would you like to tell your company’s most successful story to drive top leads through your funnel? Then click here to schedule a call. 

Sponsored features are journalistic-type articles placed in a business publication. Because they compete for attention with standard editorial, they must offer enough value for clients to click on them and read to the end. 

These articles are a balancing act—they need to serve the reader as well as the article's sponsor. For instance if you're selling accounting software you could educate readers about an upcoming tax law change, while showing how your product helps them navigate it.

If you're interested in discussing sponsored features or any other type of sponsored content, click here.

Newsletters keep your name and expertise in front of current and potential customers. If you sell a complex, high-ticket product or service, they're a very effective way to nurture leads.

Some newsletters are little more than blogs—they offer generic advice but lack concrete details. My approach is different. The newsletters I produce are built on research, interviews, and anecdotes that showcase my clients' ability to solve their customers' problems. 

And the publishing schedule follows a strategic editorial calendar that the client and I create together.

Click here if you want to produce a newsletter that readers look forward to.

Do you need help publishing your content on a consistent schedule?

My management background includes creating an industry magazine from scratch and working with a team of writers to grow it into a respected industry voice. I understand the importance of a consistent publishing schedule based on an editorial calendar with firm deadlines. 

My organized, deadline-driven approach will ensure that we consistently meet your goals and keep prospects engaged.

Most professionals have knowledge to share that would offer value to their market and advance their own careers. But many need help turning that knowledge into words. 

A good ghostwriter looks at the world from the professional client's point of view. The ghostwriter works with the client to flesh out the points he or she wants to make, and captures the client's voice in the final copy.

I first learned this skill in the 1980's as a writing coach at Harvard, and have since honed it by working with professionals that included management consultants, CEOs, and engineers. I've helped them write stories that ranged from technical magazine features to thought-leadership pieces. 

Would you like to know how I can help you? Then click here to schedule a call.